Top 8 Australian Swimwear Brands to Watch

Australian swimwear brands are making waves in the fashion industry. It’s no surprise, given the country’s extensive coastline and vibrant beach culture.

With an emphasis on innovative designs, sustainability, and the latest trends. These brands are setting new standards in swimwear fashion. They offer cutting-edge styles and eco-friendly options. Appeal to today’s conscious consumers.

Ready to dive in? This blog is your ultimate guide to the top 8 Australian swimwear brands to watch.

Australian swimwear brands

List of Australian Swimwear Brands

BrandDesign and StyleSustainability PracticesTrends and InnovationsRecommendation Index
SeafollyBold prints, classic cuts, wide range of stylesRecycled nylon fabrics, eco-friendly packagingSmart-fit technology, inclusive sizing⭐⭐⭐⭐⭐
TigerlilyBohemian-inspired, intricate patternsSustainable fabrics, ethical manufacturingDigital printing techniques, mix-and-match sets⭐⭐⭐⭐
Bondi BornMinimalist, sophisticated designsLocally made, eco-friendly materialsInnovative fabric technology, UV protection⭐⭐⭐⭐⭐
ZimmermannRomantic,
feminine aesthetics
Sustainable production practicesLuxury resort wear, unique fabric treatments⭐⭐⭐⭐
Baku SwimwearSporty,
functional designs
Recycled materials, reduced water usagePerformance fabrics, active-inspired styles⭐⭐⭐
Jets AustraliaSleek, modern silhouettesEco-friendly dyeing processesShapewear technology, versatile pieces⭐⭐⭐⭐
Peony SwimwearDelicate floral prints, vintage-inspired100% recycled and recyclable materialsBiodegradable packaging, size-inclusive range⭐⭐⭐⭐⭐
Myra SwimMinimalist, body-contouring stylesEthical production, low-waste designSeamless construction, multi-way styles⭐⭐⭐

Top 8 Australian Swimwear Brands

1. Seafolly

Seafolly

Founded in 1975 by Peter and Yvonne Halas, Seafolly has become a prominent name in Australian swimwear. The brand launched in Bondi Beach. It quickly gained fame for its vibrant designs and quality craftsmanship. Since 1998, under their son Anthony, Seafolly has expanded into Europe, North America, and Asia. In 2014, L Catterton Asia acquired the brand, and it grew rapidly. Despite challenges, like a 2020 voluntary administration, Seafolly is still a favorite among swimwear fans worldwide.

Their swimwear uses high-quality, durable, and comfy fabrics. It suits activities from beach lounging to active water sports. They also aim to boost sustainability in fashion by using eco-friendly materials. Regular audits of their processes ensure ethical standards in their supply chain.

Size Range:

  • XXS (AU 6) to XXL (AU 18)
  • US sizes: 2 to 14
  • UK sizes: 6 to 18

Price Range:

  • Approximately AUD 49.95 to AUD 199.95

Pro Tip: Stocking Seafolly’s eco-friendly collections can attract eco-conscious shoppers. It will boost your store’s appeal and sales.

2. Tigerlily

Tigerlily

Tigerlily was founded in 2000 in Sydney. It quickly became known for its vibrant, unique swimwear designs. The brand has evolved to reflect a love for the Australian beach. The collections resonate with those who appreciate unique textiles and prints. Tigerlily has grown its global reach. It has a loyal customer base at home and abroad. The brand has faced challenges, including two voluntary administrations. Still, it is committed to its vision of delivering stylish, adventurous swimwear.

The brand was a pioneer in using recycled materials for swimwear. It used fabrics like ECONYL®, a nylon made from post-consumer waste. Their collections, with up to 50% sustainable fibers, show their commitment to sustainability.

Size Range:

  • XXS (AU 6) to XL (AU 16)

Price Range:

  • Approximately AUD 49.95 to AUD 199.95

3. Bondi Born

Bondi Born

Bondi Born was founded in 2015 by Dale McCarthy, who transitioned from a successful career in finance to the fashion industry. McCarthy had no background in design or swimwear. But she had a clear vision. She wanted to create a luxury swimwear brand that reflected the iconic Australian beach lifestyle. Inspired by the beauty of Bondi Beach, she aimed to export this essence globally. The brand quickly gained traction in high-end European and US markets. It focused on international sales before establishing a domestic presence.

Bondi Born’s identity is its commitment to sustainability. It became a certified B Corporation early on to ensure ethical practices are at the forefront of its operations. The brand is successful. By 2017, its annual turnover was $1-$2 million. E-commerce sales in Australia have since doubled. Today, Bondi Born is known worldwide. Its swimwear is in top retailers like Harrods and Net-A-Porter. The brand aims to empower women with stylish, sustainable swimwear.

Size Range:

  • XS (AU 6) to XXL (AU 16)

Price Range:

  • Approximately AUD 149 to AUD 349

4. Zimmermann

Zimmermann

Zimmermann is a luxury fashion brand founded in 1991 by sisters Nicky and Simone Zimmermann in Sydney, Australia. Nicky started by designing garments in her parents’ garage. She sold them at Paddington Markets, where she learned about customer preferences. The brand quickly captured the attention of fashion-savvy women, leading to the opening of their first store in 1992. Over the years, Zimmermann has expanded from dresses to swimwear, kids’ collections, and accessories. It now has a strong presence in local and international markets. The label debuted at Australian Fashion Week in 1996. It has since shown collections at New York and Paris Fashion Weeks.

In 2011, Zimmermann launched its US operations, further solidifying its global footprint. The brand’s swimwear, now part of its ready-to-wear, was innovative. It set a precedent in the industry. In August 2023, Advent International bought a majority stake in Zimmermann. The deal valued the company at $1.5 to $1.75 billion. With 56 stores worldwide, Zimmermann has a loyal celebrity following. It is known for its sophisticated femininity and high-quality craftsmanship.

Size Range:

  • OP (AU 6) to Size 4 (AU 16)

Price Range:

  • Approximately AUD 200 to AUD 800

5. Baku Swimwear

Baku Swimwear

Baku Swimwear was established in 1969 on the picturesque beaches of Sydney, initially under the name Bubbles Beach Co. The brand introduced the Baku label in 1995, marking a significant evolution in its identity. In 1999, the company transitioned to the next generation with siblings Dax and Tamara Bykerk taking the helm. They have since become the creative force behind the brand, designing each collection with a focus on fit, function, and fashion. Baku is known for its quality and style. It draws on Australia’s stunning landscapes and beach culture. The brand prides itself on making most of its swimwear locally. This supports Australian craftsmanship and allows for quick adaptation to market trends.

Baku now offers a wide range of women’s swimwear, for all shapes and sizes. It emphasizes inclusivity and confidence. Today, Baku Swimwear is a top name in the Australian swimwear market. It has several retail stores and a strong online presence. Remains committed to quality and design.

Size Range:

  • AU 6 to AU 20

Price Range:

  • Approximately AUD 79.95 to AUD 199.95

6. Jets Australia

Jets Australia

Jets Australia was founded in 2001 when Jessika Allen and her husband purchased the established swimwear brand. The decision to take over Jets was driven by a desire to inject new life into the label while honoring its legacy. Under Jessika’s leadership, the brand focused on design, fit, and quality. The brand quickly became known for its sophisticated swimwear collections that cater to the modern woman. Jets, committed to ethical manufacturing, has a strong global presence. Its products are in over 350 top retailers, including David Jones in Australia and Neiman Marcus in the USA.

The brand is sustainable. Sources materials from European fabric mills that are eco-friendly. Jets has embraced digital design techniques. They allow for unique, trendy prints and styles. Jets has, since its start, aimed to empower women. It does this with stylish swimwear that boosts confidence and elegance.

Size Range:

  • AU 8 to AU 16

Price Range:

  • Approximately AUD 80 to AUD 260

7. Peony Swimwear

Peony Swimwear

Peony Swimwear was founded in 2012 by Becky Jack, who transitioned from a career in law to pursue her passion for fashion design. Becky launched Peony, a boutique label in Queensland. It was inspired by her childhood of wearing swimwear year-round with her sisters. The brand debuted at the Mercedes-Benz Fashion Festival Brisbane. Its feminine-bohemian style and delicate details quickly drew attention. Peony has grown since its start. It now has a strong online presence and is recognized in global markets.

Peony Swimwear uses ECONYL®, a 100% recycled nylon. It is made from waste, like fishing nets and fabric scraps. This makes each piece eco-friendly and high-quality. Also, Peony makes custom textured fabrics using GRS-certified recycled fibers like REPREVE®. It is made from post-consumer plastic bottles. This commitment to sustainability extends to their packaging, which is compostable and biodegradable.

Size Range:

  • XS (AU 6) to XL (AU 14)

Price Range:

  • Approximately AUD 90 to AUD 300

8. Myra Swim

Myra Swim

Myra Swim was founded in 2013 by Bianca Elouise, an Australian designer and former professional surfer. The brand arose from Bianca’s search for stylish, comfortable swimwear that showed off curves. Myra is named after her grandmother. It connects her to childhood beach outings with her. The brand quickly became popular. It attracted celebrity fans like Chrissy Teigen and Kim Kardashian.

Myra Swim is known for its minimalist style and quality. Its designs promote body positivity. With a focus on seamless construction and luxurious fabrics, the brand has carved out a niche in the competitive swimwear market. Bianca’s vision is bigger than swimwear. She wants to empower women to feel confident in their bodies through her designs. As the brand grows, it has added menswear and children’s swimwear. This shows a commitment to family-oriented fashion.

Size Range:

  • XS (AU 6) to XL (AU 14)

Price Range:

  • Approximately AUD 120 to AUD 300

Expert Advice: Myra Swim’s celebrity endorsements can boost your marketing. They will attract customers seeking trendy, high-profile swimwear.

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Conclusion

The Australian swimwear industry will grow, thanks to innovative designs and a focus on sustainability. These Australian swimwear brands are not just keeping up with global trends; they are setting them, ensuring their continued dominance in the market.

If you want to learn about Chinese swimwear manufacturers, LeelineApparel is a good choice. We are also a sportswear manufacturer, a uniform manufacturer, and a lingerie manufacturer. Partnering with us gives access to trendy, eco-friendly swimwear. Call LeelineApparel!

People Also Ask About Australian swimwear brands

1. What makes Australian swimwear brands unique?

Australian swimwear brands are known for their innovative designs, high quality, and sustainability. This sets them apart in the global market.

2. What trends are currently popular in Australian swimwear?

Current trends include bold prints, high-waisted bottoms, and one-piece swimsuits with unique cutouts. They reflect a mix of fashion and function.

3. Are there Australian swimwear brands that offer custom designs?

Yes, some brands allow businesses to customize swimwear. This lets them create unique collections tailored to their needs.

4. How can I ensure the swimwear I stock is of high quality?

Partner with reputable manufacturers like LeelineApparel. We have strict quality control and use premium materials.

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