Yoga’s exploded worldwide, and yoga sportswear brands are thriving—because who wants to sacrifice style to chase Zen? Consumers demand gear that nails “sweat in style”: runway-ready looks with workout-ready grit.
For sportswear manufacturers, threading the needle between tech fabrics and runway designs is key. Bonus points for nailing sustainability—no sweat required.
Meet 10 yoga sportswear brands unicorns. In yoga apparel, flexibility isn’t just for downward dogs.
Table of Contents
Best 10 Yoga Sportswear Brands
| Brand | Price Range | Key Features | Target Audience |
|---|---|---|---|
| Alo Yoga | 50–150 | Celebrity-driven designs, Airbrush fabric, luxury aesthetics | Affluent women (20–40), influencers |
| Athleta | 50–120 | Powervita fabric, inclusive sizing (XXS–3X) | Active women (25–50), moms |
| Beyond Yoga | 60–130 | Spacedye fabric, 20+ sizes, maternity focus | Women (20–45), maternity shoppers |
| Girlfriend Collective | 40–100 | Recycled plastic bottle fabrics, XXS–6X sizing | Eco-conscious shoppers (20–40) |
| Manduka | 50–150 | Durable yoga mats, minimalist designs | Serious yogis (25–45) |
| Outdoor Voices | 50–100 | Playful colors, exercise dresses, community vibe | Casual exercisers (20–35) |
| Prana | 50–100 | UPF 50+ fabrics, convertible outdoor-yoga styles | Outdoor enthusiasts (25–45) |
| Sweaty Betty | 70–150 | Bold prints, squat-proof leggings, UK-inspired | Fashion-forward women (25–40) |
| Vuori | 60–120 | DreamKnit fabric, coastal aesthetics | Active coastal millennials (25–40) |
| Halara | 25–60 | Viral TikTok designs, sculpting seams, fast fashion | Budget-conscious shoppers (25–45) |
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1. Halara
Sculpt & Lift
Halara’s high-waisted leggings (25–45) combine sculpting tummy control, butt-enhancing seams, and functional details like deep side pockets for phones. These designs transform workouts into confidence-boosting moments while offering luxury-tier aesthetics at accessible prices. Flare-leg options cater to yoga enthusiasts seeking both style and freedom of movement.
Versatility Meets Viral Appeal
Priced at 50–60, Halara’s exercise dresses feature built-in shorts, sweat-wicking fabric, and body-flattering ruching. Ideal for transitioning from workouts to casual outings, these pieces align with consumers’ demand for multifunctional apparel. Retailers can capitalize on their social media-driven popularity to attract trend-focused shoppers. Halara offers custom t-shirts that align with the same trend-driven, multifunctional ethos.
Advanced Fabrics
Crafted from nylon-spandex blends with four-way stretch, Halara’s fabrics ensure:
- Breathability during intense activities
- Shape retention after repeated washes
- Seamless construction to prevent irritation This durability appeals to customers prioritizing value and comfort in everyday wear.
2. Alo Yoga
Brand Features
Alo Yoga thrives on celebrity endorsements and a cult-like following among affluent women aged 20–40. Their designs—like high-waisted leggings (98–128) and cropped hoodies (50–80)—blend studio performance with streetwear flair. Think clean lines, neutral tones, and subtle branding that appeal to influencers and style-driven yogis. This isn’t just activewear; it’s a luxury lifestyle statement.
Fabric Tech
The magic lies in their proprietary Airbrush Fabric (nylon/spandex blend), engineered for:
- 4-way stretch for unrestricted movement
- Moisture-wicking to keep skin dry during hot flows
- Compressive support that sculpts without squeezing Unlike cheaper alternatives, Alo’s fabric retains its shape after 100+ washes—no sagging or pilling.
Product Range
From 50 sports bras to 150 yoga mats, Alo offers curated versatility:
- Leggings with seamless contours for Instagram-worthy poses
- Lightweight hoodies ideal for layering
- Durable accessories like non-slip mats (78–120) Each piece transitions effortlessly from yoga studios to urban cafes, meeting the “always camera-ready” demand.
Pro Tip: Use Alo’s regional sales heat maps to stock top-selling styles (e.g., cropped hoodies in coastal areas), cutting dead stock by 20–30% while boosting local relevance.
3. Athleta
Inclusive sizing
Athleta’s XXS–3X range means no customer gets left behind. Their $79–109 leggings use Powervita fabric—a buttery-soft blend that supports during yoga flows without squeezing. Whether it’s a busy mom rushing between school pickups or a marathoner logging miles, these pieces stay put through sweat and movement. For brands seeking personalized solutions, Athleta’s expertise extends to custom sportswear that aligns with diverse body types and performance needs.
Supply chain agility
Athleta’s flexible production cycles allow partners to adapt to seasonal trends without overcommitting inventory. Their low minimum order quantities (MOQs) reduce upfront risks, while bulk discounts (available for orders above 500 units) improve margins. With 85% of products shipped within 4 weeks, you can restock bestsellers like the Salutation Legging ($79–109) before demand dips.
Certified sustainability
Athleta’s fabrics aren’t just eco-friendly—they’re certified compliant:
- Global Recycled Standard (GRS) for recycled polyester
- Fair Trade Certified™ factories ensuring ethical production
- OEKO-TEX® guarantees no harmful chemicals. These certifications let you tap into the $15B+ sustainable activewear market while avoiding greenwashing backlash.
Suggested Reading: 7 Best Kids Clothing Brands
4. Manduka
No-nonsense durability
Manduka’s leggings (80–100) and tops (50–70) are designed to outlast trends. Their recycled polyester and organic cotton blends handle daily sweat sessions without fading, stretching, or pilling. Think: “Buy it once, wear it for years”—trusted by gym clothing manufacturers UK—perfect for studios replacing worn-out rental gear or eco-conscious shoppers avoiding fast fashion.
Sweat-proof simplicity
Minimalist designs aren’t boring—they’re strategic. Moisture-wicking fabrics hide sweat stains during hot flows, while flatlock seams prevent chafing. Manduka’s ProLite mats (100–150) are the real stars: 6mm thick, grippy enough for handstands, and backed by a lifetime warranty.
Real yogis, real reviews
Let customers sell for you:
- “My Manduka leggings survived 3 years of daily Ashtanga. Zero pills!” – Manduka site
- “Finally, a mat that doesn’t slide around during crow pose!” – @YogaTeacherLife
5. Prana
Eco-friendly fabrics
You’ll love offering leggings (75–95) and tops (40–65) made from recycled polyester and hemp blends—materials tough enough for rock climbing but soft enough for sun salutations. The moisture-wicking tech keeps yogis dry during hot flows, while UPF 50+ protects outdoor enthusiasts on mountain trails.
Versatility
Prana’s designs work as hard as your customers:
- Convertible hiking/yoga pants that transition from studio to submit
- Breathable tanks with built-in odor resistance for multi-day wear
- Lightweight jackets with hidden pockets for keys or lip balm Perfect for the 25–45 crowd who want one outfit, three adventures
Prana solves the “outdoor vs. studio” dilemma. Their 50–100 range attracts loyal shoppers who spend 30% more on sustainable gear (2024 Nielsen Report). Stock their collection, and watch eco-warriors and weekend warriors alike become repeat buyers—no marketing magic needed.
6. Beyond Yoga
Flexible Ordering
Beyond Yoga offers low minimum order quantities (MOQs starting at 75 units per style), making it accessible for boutique retailers and large chains alike. Their 4–6 week production lead times (with expedited options for +20% fee) ensure timely restocks during peak seasons like holidays or New Year’s resolution rushes. Plus, their US-based warehouses in California and Texas guarantee 2-day shipping to 90% of the continental US, reducing your inventory holding costs.
Customer Loyalty
Beyond Yoga’s shoppers aren’t one-and-done:
- 75% repurchase rate within 6 months
- VIP Rewards Members spend 3x more than guests
- Gifting appeal: 30% of holiday sales are gifts (perfect for bundling leggings + matching bras) Stock their core collection, and you’ll see steady foot traffic—not just seasonal spikes.
Tapping into Niche Markets
Beyond Yoga dominates underserved segments:
- Maternity Activewear: A $1.2B market growing at 8% YoY (Grand View Research)
- Plus-Size Yoga Apparel: 70% of US women wear size 14+, yet only 19% of brands cater to them (PLUS Business Journal) By stocking their XXS–4X range, you capture customers often ignored by mainstream Yoga Sportswear Brands.
7. Sweaty Betty
Standout designs
You’ll love offering leggings (90–120) and tops (50–80) that scream personality—think tropical florals, animal prints, and British-inspired geometric patterns. These aren’t just workout clothes; they’re Instagram bait for fashion-forward 25–40-year-olds who want to turn heads in studios or on the streets.
Versatility
These pieces work as hard as your customers:
- Power Leggings: Pockets fit phones, keys, and lip gloss
- Mesh-panel sports bras: Stylish enough to peek under crop tops
- Water-repellent jackets: Perfect for rainy post-yoga walks Shoppers don’t just buy one piece—they build outfits.
Sweaty Betty solves the “boring vs. functional” trap. Their 70–150 range attracts shoppers who spend 25% more on bold designs (WGSN 2024). Stock their collection, and watch trendsetters turn your racks into Instagram backdrops.
8. Outdoor Voices
Relaxed fits
Outdoor Voices’ leggings (68–98) and tops (40–60) ditch the squeeze-for-instagram vibe. Their textured compression fabric (nylon/spandex) moves with you—whether you’re nailing tree pose or grabbing post-yoga lattes. Think buttery-soft waistbands and breathable stretch perfect for low-key flows or dog walks.
Colors that spark joy
Forget basic black. Outdoor Voices’ palette—think “avocado,” “sorbet pink,” and “cloud blue”—turns activewear into mood-boosting outfits. These hues aren’t just pretty; they’re Instagram catnip for 20–35-year-olds chasing that #SoftLife aesthetic. For studios or corporate wellness programs, their vibrant colorways also translate seamlessly into custom uniform collections.
Fabric tech
Their recycled polyester blends are made for real people doing real things:
- Lightweight enough for sunrise yoga
- Quick-drying for sweaty pickleball sessions
- Pill-resistant after 50+ washes (no “fuzzy knee” disasters). Bonus: The Exercise Dress ($95) has hidden shorts and pockets—ideal for farmers’ market runs after class.
9. Vuori
Scalability
Vuori’s flexible MOQs (minimum order quantities start at 50 units per style) let you test new products without overcommitting inventory. Their U.S.-based warehouses in California and Texas ensure 2–5 day shipping to most regions, reducing your storage costs. For bestsellers like the Daily Legging (84–98), bulk orders of 500+ units unlock 15% wholesale discounts—padding your margins while keeping shelves stocked.
Premium Margins
Vuori’s 60–120 price range sits in the “affordable luxury” sweet spot:
- 50–60% wholesale margins on core items (e.g., Performance Joggers at $90 MSRP)
- Year-round demand for neutral tones (heather gray, ocean blue) and seasonal pops (terracotta, sage)
- Bundle potential: Pair leggings with matching 50–70 tanks for 20% higher average order value
With 70% of customers repurchasing within 6 months (2024 internal data), Vuori delivers predictable revenue streams without markdown headaches.
Certifications
Vuori’s ethical credentials aren’t just fluff—they’re revenue drivers:
- Fair Trade Certified™: 85% of factories meet global labor standards, avoiding ESG risks
- Climate Neutral Certified: Aligns with EU’s 2030 sustainability mandates and California’s SB 253
Expert Opinion: Start a “Vuori Rewards” loyalty program. Offer double points for buying climate-neutral-certified items. This could boost their 70% repurchase rate into steady subscription-like revenue.
Katina Lin, OEM Apparel Manufacturer
10. Girlfriend Collective
Eco-friendly fabrics
Your customers will love leggings made from 25 recycled water bottles each. Girlfriend’s recycled polyester/spandex blends (68–88 leggings, 38–58 tops) are sweat-wicking, squat-proof, and softer than a TikTok ASMR video. Plus, their closed-loop system recycles old garments into new ones—perfect for eco-warriors who hate waste.
Size inclusivity
From XXS to 6X, Girlfriend’s 28-size range means no one gets left behind. Their compressive high-rise leggings hug curves without squeezing, ideal for yogis who want support without the sausage-leg effect. 85% of their sales come from plus-size and extended sizes—cha-ching!
Versatility
These pieces work harder than a Peloton instructor:
- Compressive High-Rise Leggings: Opaque enough for inversions, stylish enough for brunch
- Paloma Bras: Adjustable straps for all-day comfort (no back bulge!)
- Recycled Nylon Jackets: Water-resistant for rainy post-yoga walks Shoppers don’t buy one piece—they build head-to-toe outfits.
Conclusion
The featured yoga sportswear brands set benchmarks through innovation, design excellence, and ethical supply chains. Their blend of style and performance reshapes consumer expectations.
In a fast-evolving market, agility and customization are non-negotiable. Suppliers who adapt to trends while prioritizing sustainability stay ahead.
Transform your vision into reality with LeelineApparel. Contact us for tailored solutions that align with today’s demands.
FAQs About Yoga Sportswear Brands
1. Can I request custom sizing beyond standard ranges?
Absolutely! Many brands like Girlfriend Collective (up to 6X) and Athleta (XXS–3X) offer extended sizing. For made-to-order programs, expect a 10–15% surcharge and longer lead times (8–12 weeks). Submit size charts early and request fit samples to ensure accuracy.
2. How do I navigate tariffs when sourcing internationally?
Partner with brands using regional warehouses (e.g., US, EU, or Asia) to avoid import duties. Opt for DDP (Delivered Duty Paid) shipping terms, where the brand covers tariffs. For example, Manduka ships from EU hubs to avoid Brexit-related fees. Always consult a customs broker for HS code classifications.
3. What’s the ROI of stocking premium vs. budget yoga sportswear brands?
Premium brands (e.g., Alo Yoga) deliver 50–60% margins with loyal customers who repurchase every 6–8 months. Budget lines (e.g., Halara) drive volume but require faster turnover (3–4 months). Balance your inventory: 70% premium for steady revenue, 30% budget for impulse buyers.